The first born and one of the most copied to the world.

Our history, our agreements, our services.


Today 24 September 2023 is our birthday "30 years of online presence" in working on the contemporary version (managed as always with the codes and verified - 0 errors), not we can only properly underline the importance and meaning of the contents of our work which now represent daily reality (our fortune) of several million human beings (gourmand enthusiasts) or simple people who have reached the awareness that good food it is absolutely the very basis of the quality of our life. The exponential daily growth of this entity, (i.e., the users who consult us to go to restaurants) it's a great emotional boost for us, we think it's the same for the entire sector professional.

From absolute pioneers of the most powerful means of communication invented so far by man, we can say that we are truly honored to have anticipated that everything this would have happened by confirming that agriculture, of which we represent a cultural evolution, it remains, as it has always been, one of the few solid and clear lines of the economy of each individual country of the planet.

Our project was born thanks to the intuition of a Milanese chef, Simone Rizzi, engaged in the cultivation of grapes for wine for several years, son of one of the greatest Italian advertisers in history "Michele Rizzi", passionate about cooking since he was a child and naturally influenced by his father's activity, he understood immediately the immense potential of the Internet.

We were between November and December 1993, I had returned to Milan a few days ago New York where I opened my advertising agency in January, Art Director's Factory Inc. which I later joined with another company Advertising Factory Inc. (a creative research experiment) because I had understood what this medium would be become the true contemporary and above all future revolution.

It was almost a year of events that I wondered, like many others at the time, what it was possible to do in this brand new universe and be able to succeed.

An answer I assure you, not at all easy to find.

I remember that when we put our portals on the Internet, it was September 24, 1994 (day of signing the agreement with the Michelin guide) the results in the search engines of then to the words "restaurant or restaurant" they only gave 7/9 links present" practically, there was still no one.

Today, September 24, 2023, the same search done on Google with the word Restaurant gives a response of 128,000,000 results (0.38 seconds) with the word Restaurant instead 4,470,000,000 results (0.42 seconds).

The social role of the internet is now consolidated and very important because, unlike all other means of communication which are measured through statistics, it reports the final balance of the pages inserted on the topic and updates it with a tool active 24 hours a day. The practical demonstration is (0.38 seconds) (0.42 seconds), data provided by Google pages as anyone can read.

From our point of view we can simply confirm that: "we were absolutely right...the path is the right one". After having verified such important results we can only hope that they will be transformed into as many profits both for our customers and for us.

Our users today (September 24, 2023) are 1,268,469,192 (1,491,600) in the last week. The calculation starts from Wednesday 4 November 1998, obviously adding the 3 providers that have changed over time due to technical needs.

The mark of 1,000,000,000 users on our portal was exceeded in 2019.

It is right to remember the first 29,452,657 of accesses obtained in the first 3 months of presence online from September 24, 1994 to December, we soon discovered that they were incorrect "the calculator" was not been adjusted adequately as they technically say in click-true mode i.e. 1 to 1, once the results have been synchronized they did not take long to arrive, thus allowing us to exceed 300,000,000 users already towards the end of 1998, which however we deliberately do not add to today's total.

We have become: for the publishing sector and for the public, the point of reference for new media - the Michelin guide - turns 125 years old in 2023 and it is unquestionably the international yardstick of this sector for many years.

Our (SEO score 12/29/2021 - 12/29/2022) was 78%, let's see what the 2023 score will be like, for sure growing towards the leadership position that we have held for many years.

Ours is "the Official Guide to Quality Restaurants" in the Internet universe that over time it will extend to all corners of planet earth, with the necessary expertise to do this, however, we will never buy restaurant telephone numbers from global directories to add photographs to, as unfortunately others do, the restaurants that will be included must be visited only by competent people.

What we reproduce below is a simple, direct gesture, the links of the countless ones reflections or it would be better to say copies of our work, which we invite you to consult for yourself to better understand the consistency of the most important statements that authoritative made on this page.

Giovanni Zullo “owner and publisher of this initiative”.

Mangiare bene 1996-2023 Marina Malvezzi | In 1996-2023 | La Cucina Italiana 1998-2023 Editrice Quadratum S.p.A. | Tuttogratis Italia S.p.A. 1998-2023 | Gambero Rosso Holding Spa 2000-2023 | ViviMilano | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Via 1996-2023 | Guida Michelin 2023 | 1999-2023 Zagat Survey, LLC. | Guide Espresso 2023 | 2000-2023 | Le Notti di Milano 2001-2023 | Il 2001-2023 | 2001-2023 | by TSW 2002-2023 | 2002-2023 | Milano 2003-2023 | 2004-2023 | Italiano doc 2004-2023 | 2020-2023 | 2004-2023 Exatio S.r.l. | Accademia italiana della Cucina 2005-2023 | Ristoranti in Romagna 2006-2023 | 2007-2023 | Ristoranti a Piacenza 2008-2023 | Gustare Padova 2008-2023 Appe | Italia Squisita 2009-2023 | Cerca ristoranti 2009-2023 | 2000-2023 | 2000-2023 | Oraviaggiando 2009-2023 | 2006-2023 | Mangiare in Liguria 2020-2023 | Micromarketing Srl 2006-2023 | Ristoranti 2020-2023 | 2007/2023 | Original Italy 2009-2023 | 2009-2023 | 2010-2023 Smart Eventi Srl | Ristoranti campani - Davide Ricciardiello 2010-2023 | Charme & Relax Callegari Communication srl | Dove a Lucca 2010-2023 | Groupon 2011-2023 | 2011-2023 | Ristoranti 2020-2023 | Cerca 2011-2023 Studio Scivoletto | Brescia a Tavola 2020-2023 | CHE PASSIONE di Riccardo Penzo 2020-2023 | Azienda per il Turismo Rovereto e Vallagarina 2020-2023 | Eggmedia S.r.l 2020-2023 | 2011-2023 | TheFork (emanazione di Tripadvisor) 2018-2023 | Identità Golose 2020-2023 | Più guida ristoranti 2020-2023 | Quandoo 2020/-2023 | Ristoranti Val di Fassa 2020-2023 | Ristoranti Val Venosta 2020-2023 | Zomato 2008-202023 | Sluurpy 2013-2023

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